ICG News & Announcements

MRS/ICG Award for Independent Consultants 2019: Finalists announced

Posted on Monday 28 October 2019

We’re delighted to announce the finalists of the 2019 MRS/ICG Award for Independent Consultants. This annual award celebrates the excellence of researchers who choose to work as micro-businesses. This year’s award attracted a record number of entries.

Congratulations to the four finalists

  • Deep Blue Thinking – An agile state of mind: How Deep Blue Thinking helped Checkatrade connect with customers and trades

Deep Blue Thinking used agile sprints and immediate feedback to help the client make quick decisions. This project demonstrates the value of independent research, being open to using the right methodology and pooling the best resources for the job.

  • Feeling Mutual – How mobile qualitative for the Institute of Competitive Socialising teed up authentic research with millenials

Feeling Mutual used video and creative stimulus to win over both a client who was cynical about ‘traditional research’ and the project’s millennial participants. The research gave the client huge confidence to launch its product in a new market.

  • Magenta – Transforming perceptions of transgender people with On Road Media for their All About Trans project

Magenta addressed a challenging topic head-on with a considered, creative approach. The client was delighted with the result and the ‘media toolkit’ output gave the project longevity beyond the research itself.

  • Qual Street – FreeFrom cake brand Bells & Whistles

Qual Street’s research played a vital role in launching a successful new brand, from the initial idea to the launch. The commitment and involvement of the client throughout the process made a huge difference to the impact and outcome of the research.

The judges were impressed by the independent researchers’ outstanding work demonstrated in the entries.

Judge Dan Young said, “This year, we found the judging as difficult as we found it enjoyable. The quality of entries continues to improve every year.”

Fellow judge Arthur Fletcher commented, “We’re delighted to see this award showcase the fantastic breadth, collaboration and innovation across the independent research sector.”

Many of this year’s entries were collaborations between ICG members. Alongside making it easy for members to connect with each other, the ICG also helps them to grow their business through training and the sharing of knowledge and best practice.

What happens next?

The winner will be announced at the MRS Awards dinner in London on Monday 2 December.

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