What is insight?

30 Oct 2017 | Research & Business Knowledge

Research Live is pubishing a series of monthly vlogs which asks research professionals a single question – what is an insight?  Watch the latest videos here – definitions include:

  • Findings extrapolated from data which when leveraged generate revenue
  • Bringing together many different data sets and understanding what this data means – deep data
  • A golden nugget of truth and a real insight is rare
  • Something that helps the client to better understand their customer
  • Insights are often subjective – the researcher needs to give their take or perspective on the issue
  • New knowledge – or knowledge that wasnt previously appreciated 

Do you agree?  Join the conversation here and tell us what you think Insight is…