Is there a future for face to face research?

25 Jun 2020 | Research & Business Knowledge

ICG members iPoint faced a steady stream of questions from clients and colleagues asking for their opinion on face to face research post lockdown. They decided to put the question to their panel to make sure decision making acknowledged participants’ concerns and opinions. They’ve recently published their report (June 2020).

A total of 1394 responses, spread across 16-75 years olds in the UK was achieved. No plot spoilers – but there are some interesting details of participants’ expectations of how research sessions should be organised in the future.

Click here to get access to their report.