Projective techniques toolkit

06 Nov 2020 | Research & Business Knowledge

Abbey Teunis recently asked the e-group for ideas on what projective techniques to use on a job for a client who requested ‘creative and new thinking’.

Many ICGers suggested a range of ideas – and Abbey has collated these into a single ‘toolkit’ document. It is handily organised into;

  • Visual techniques
  • Personification techniques
  • Games
  • Story telling
  • Other

Click here to download the full document, with explanations of when, and how, to use each technique. If anyone would like to add any ideas please either ‘comment’ at the bottom of this article, or email me with ideas and I will add them.

Many thanks Abbey, and all who contributed their ideas.