Research Knowledge

Don’t blame research for a lack of innovation

Posted on Thursday 1 August 2019

ICG member Nick Bonney argues that there are often reasons other than MR which help explain why innovation is thwarted.

It’s all too easy to find fault with market research techniques for quashing innovation, but Nick Bonney argues the bigger barriers to innovation, are whether the companies can bring the new ideas to market.

Read more here.

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