< Find a research consultant

Nick Bonney

Founder, Deep Blue Thinking


Deep Blue Thinking is a full service research agency. We run both quantitative and qualitative work both in the UK and overseas. My client-side experience brings a unique point of view on how to drive action from research.


I've been working in the research industry for 30 years and of which nearly 20 were spent leading client-side Insight teams, for leading brands such as Orange, M&S, EE and The National Lottery.

Having led ABA Research as MD, I set up Deep Blue Thinking in 2018 so I could work more closely both with clients and consumers, satisfying my curiosity on what makes people tick.

I’m delighted to say that we won the MRS Award for UK Business Impact in 2023 and have also been finalists in the MRS ICG award three times in the past four years, being Highly Commended on two occasions.

All too often, agencies believe their job stops at the debrief. By understanding how Insight teams fit within the corporate world, I help businesses get more from their investment by working directly with senior leadership teams. I work extensively with CMO's and brand directors and help translate commercial requirements into an actionable research brief.

This doesn't mean I don't like getting my hands dirty! I use my agency experience and a strong network of partners to help deliver insight in creative ways.


I live in St Albans with my wife, two kids and our dog, Dexter.

I love working in research - I've been working in the industry for 30 years and am proud to have been made a Fellow of the Market Research Society in 2018. I also serve as a mentor on the MRS mentoring programme and volunteer to attract new talent into the industry through the MRS University Roadshow.

There are big clues to my life outside work in our company name. I'm a keen scuba diver and currently undertaking my Divemaster training. I'm passionate about conserving the ocean for future generations and I am delighted to serve on the advisory board of conservation charity, The Manta Trust.

The other blue in my life is football-related. A life-long Chelsea fan, I'm always up for a chat about the Blues!