Nick Bonney

Deep Blue Thinking



Deep Blue Thinking is a small research consultancy. With over 25 years experience in both senior clientside and agency roles, I use a network of partners to deliver both quantitative and qualitative research projects. You’ll get senior, commercially-focused expertise adept at working with senior teams but without the overheads associated with the traditional agency model.

We specialise in three key areas:-

RESEARCH & INSIGHT – conducting quantitative or qualitative research both in the UK and overseas and combining that alongside your own first party, transactional or behavioural data where appropriate

RE-SIGHT – ensuring you’re getting the most out of the data you have already before you spend big bucks on a new piece of research. We re-analyse and re-present but most importantly run engaging workshop sessions to re-focus your teams on what really matters…

CAPABILITY – helping both client and agency teams to structure, organise and develop themselves to be a truly high performing insight function.


An experienced insight leader having lead client-side Insight teams for nearly 20 years, working both in the UK and globally for Orange and then back in the UK for M&S, EE and The National Lottery. Having led ABA Research as MD, I set up Deep Blue Thinking to work more closely with clients, using my experience working that side of the fence.

All too often, agencies believe their job stops at the debrief. By understanding how Insight teams fit within the corporate world, I help businesses get more from their research spend by:-

– working alongside teams to help embed the findings and drive action

– experience of fusing research data with with transactional and behavioural data

– training and coaching clientside teams to help them tell better stories to inspire change

But don’t be mislead – my client-side background doesn’t mean I don’t like getting my hands dirty! I started out agency side with NOP, RDSi and Maritz and have built up a strong network of technology partners to help deliver insight in creative ways.


  • Advertising & Media
  • Business to business
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • IT (inc Ecommerce)
  • Retail

Skills & Services

  • Qualitative
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques
  • Workshop facilitation