Research Knowledge

Who is The Conscious Consumer?

Posted on Thursday 3 December 2020

Recently ICG member Alex Clark was invited to show an insight film she has made about ’The Conscious Consumer' at a climate action festival (opened by HRH Prince of Wales). The festival included speakers from a wide variety of backgrounds - from famers to retailers and everything in between. Alex, the founder of Telltale Research, is a qualitative researcher with a background in social anthropology and brand strategy and her film shares some of . . .

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