Generously sponsored by MIS Group
It’s only natural to ask people what they think. After all, you can’t launch, create or do something of value if you’re not interested in the opinions of your intended audience.
Trouble is, the asking doesn’t always help.
Drawing on entertaining examples from his new book, Jon Cohen, Founder of Kindling UK and ICG member reveals why you can’t trust what people say and suggests an approach to asking that will help you get closer to the truth.