This page is dedicated to our fantastic members who are doing great things within the wider industry.
Congratulations go to Konrad Collao, Craft, for being nominated for the MRS Award in the Inclusive Research category. The Football Association partnered with Craft for a study aimed at understanding:
· The disparity between experiences of discrimination, either personally experienced or witnessed, and reported incidents
· Awareness of and confidence in reporting processes among those involved in grassroots football
· Whether the right processes and communications were in place for those wishing to report discrimination
Ultimately, they wanted to identify model practice to recommend to CFAs, and to improve The FA’s reporting processes.
This study provided the insights by which the reporting of discriminatory abuse within grassroots football has been tangibly and significantly improved. The FA obtained a true picture of discriminatory abuse’s human impact, marrying quantitative heft with real-world stories. Since the actioning of numerous changes informed by the research, the time taken to resolve reported cases has been halved. The study called for a more human centric, victim-led and empathetic approach that put the emotional needs of the victim front and centre. Such a process has now been instigated and all those involved in the reporting of discrimination in grassroots football are being trained to act in this way.
Congratulations to ICG member Tom Woodnutt’s nomination for both the AQR Qualitative Excellence Award and for Quirks’ Award nomination for Qualitative Research (not to mention him being a Finalist of our own 2021 Award for Independent Consultants).
Tom’s nomination for the AQR was about how online qual for Setapp and their ad Agency Droga5, helped inspire advertising which recently won a Cannes Lion for creativity. It showcased how asynchronous online qual can get deeper into people’s real words and inspire more emotional disclosure than real-time methods. The study compressed discovery and concept development into just one week of fieldwork.
We are thrilled that ICG member Compass Research has been nominated by an AURA member client and shortlisted to be a finalist for the Best Small Agency Award
Compass Directors Sue Diamond and Fran Elliott are experienced market researchers, having worked in large corporates and research agencies. Sue & Fran support client businesses in an agile and creative way, putting the consumer at the heart of the user experience. Compass Research work with values based and regulated organisations, challenging preconceived ideas, working with clients to uncover the potential to maximise customer/member engagement, via motivating propositions, with successful outcomes
AURA is the UK’s biggest client side research networking and events organisation, connecting professionals who want to improve their expertise and impact. Through their events and resources they offer members continuing personal development, inspiration and peer-to-peer networking support.. and that includes sharing their experience of agencies they use!
Good luck Compass Research and to all others shortlisted.