Alison Johnstone

mrx on demand

Researcher | Surveys | Interviewing | Depths | Groups | Analysis | Reporting | Project management


Hello. My name is Alison Johnstone. I support research organisations in times of need. What I can do for you:
  • Take on project work at short notice, and bridge the gap in capability or knowledge of your in-house team
  • Offer long-term support or 'band aid' cover as and when required
  • End-to-end project management, or maybe only certain stages depending on your requirements
  • Design and programme online questionnaires - experience of Snap, ConfirmIt, Decipher, SurveyToGo, QuickSurveys, and SurveyMonkey
  • Design and moderate group discussions, face to face and online - experience of VisionsLive
  • Conduct and report structured desk research
  • Methodically process large qualitative data sets
  • Draw out insights and strategic recommendations from research data
  • Produce concise and engaging reports through storytelling
  • Produce clear and well-designed data visualisation - PowerPoint and Canva
  • Conduct face-to-face interviews and groups anywhere in Scotland and the North West of England
If you are a team member short, suffering data overload or clashing delivery deadlines, I can help: email


My speciality is that I can hit the ground running and still be diligent and thorough in what I deliver. You can find recommendations from previous clients at the bottom of my LinkedIn profile. Working with Project Directors, Team Leaders and lone freelancers, in large corporations, SMEs and micro-sized businesses, across a range of sectors, either in situ with teams or working remotely, I can work to any level of autonomy or supervision, and flex to compliment your organisation or your client's preferred ways of working.


I'm an experienced client-side and agency-side researcher, and Certified Member of the MRS since 2016. Based in Glasgow, Scotland and successfully work remotely with clients across the globe (since 2014). I have delivered professional workshops and webinars on online engagement techniques, and training on how to turn data into insight, and the importance of good design in visual data reporting. Before working for myself, I held research positions at the BBC, JCDecaux and for a full-service market research agency in London. My roles have included project management, customer insight, user experience, audience development, and media planning.


  • Advertising & Media
  • Business to business
  • Financial
  • FMCG
  • Government, social research, education

Skills & Services

  • Data Processing & Reporting
  • Ethnography
  • International
  • Mystery shopping
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork
  • Workshop facilitation
  • Desk Research