Research Knowledge

RECORDING: Using video insight to empower small agencies and freelancers. Tools, tips and tricks for effective and commercial research

Posted on Thursday 12 August 2021

This webinar was generously sponsored by Web Creator Suite

Using video in the market research world comes in many forms, and with skills in video varying across researchers and agencies, Dan and Roseann of The Word Is Out (also ICG members) want to share their knowledge in delivering effective and commercial insight with video.

This webinar will answer the following;

  • What does best practice for video in research look like? 
  • How can I get a client to invest in a video project? 
  • What tools are available to researchers besides online communities? 
  • How do we make video insight commercial? 
  • How can I be more innovative with video? 

With a rise in remote ethnography in 20/21, more and more respondents are available to complete online video calls and diary tasks. However, getting clients and participants engaged and receptive to both remote and in-person video projects can bring its own challenges.

The Word Is Out think that there is even more scope to be innovative and creative in our work as researchers. We’re only just scratching the surface on what we can achieve using video. They want to arm fellow freelancers and small agencies with a variety of tips and best practice from their experience in the video industry to put into practice when producing their own creative insight stories.

About The Word Is Out

Specialists in video-driven, qualitative insight, at The Word is Out we fuse our experience in market research and the video industry to deliver engaging and innovative outputs to our clients. We also work with brands and fellow researchers to offer a specialist expansion of videography to their existing team.

WATCH THE RECORDING HERE

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