Roseann Smith

The Word Is Out


Video specialist research agency, delivering creative film and qualitative projects


  • On location filming
  • Remote video capture
  • Videography
  • Qualitative
  • Ethnography
  • Timecoding
  • Storyboard development
  • Film editing
  • Insight film production
  • Promotional film production


Delivering market research insight using film and video production to bring to life consumer truths.  Bringing a range of specialist film research methodologies to our clients we produce story led insight films across a variety of projects including;
  • Customer closeness
  • Concept and creative testing
  • Real-time consumer journeys
  • Videography
  • Bringing to life segmentation/consumer profiling
  • Shopper insight
We also support our clients in helping to promote their businesses through promotional videos.  Our flexible productions can be used across a variety of new business opportunity platforms including;
  • Social media
  • Client website
  • Proposals
  • Pitch presentations
  • Conferences


The Word Is Out was established in 2019, combining 25 years of qualitative research expertise with film and video production skills. Having worked both client side and agency side across a variety of sectors including retail, fmcg and finance, we recognised the challenges agencies and clients face, in trying to land insight with real impact to make positive change. Our business puts visual storytelling at the heart of consumer insight.  Our key aim is to deliver true insights in an engaging and impactful way so that business decisions can be made with confidence.


  • Advertising & Media
  • Business to business
  • Charities & Not-for-profit
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Retail

Skills & Services

  • Business services for market researchers
  • Ethnography
  • Online/Mobile
  • Qualitative
  • Video/audio services