Legitimate interest vs Consent

27 Apr 2018 | Research & Business Knowledge

Legitimate Interests vs. Consent. Do you really know the difference?  The ICO has issued 'myth busters' to explain the difference, and Griffin House Consultancy has produced a blog which simply explains the difference and its implications.

ICO 'Raising the Bar – consent under GDPR' blog which also contains links to other 'myth busters'

Griffin House Consultancy

There is only a month to go until the introduction of the EU General Data Protection Regulation (GDPR), which is set to drastically change the way in which data is stored and processed. 

The aim of this new legislation is to put the modern consumer and citizen first, by protecting and limiting access to their data. With only 4 weeks to go, it is important you understand the changes that are due to be made, as every establishment must follow the new guidelines and regulations when it comes to processing data, so as to avoid breaking the law.

In order to legally process the data of an individual, you must first have a lawful basis. The two frequently used for marketing purposes are legitimate interests and consent. They have sparked confusion, as there is uncertainty surrounding what the differences between them are, and when it is appropriate to implement them.

So what is the difference? Click here to read our latest blog…