AURA (Association of Users of Research Agencies) recently invited the ICG to lead a seminar on 'The Customer Experience'. ICG members Sheila Keegan, Stephen Connell, Jane Woolley, Robin Shuker and Sam Neill presented papers and led interactive sessions on: 'Understanding and shaping customer experience', 'Measurement of customer satisfaction', 'Have you ever been inspired by a number' and 'Maximising the Impact of Customer Experience Insight'.
They kindly agreed to present their papers to ICGers to a well attended afternoon event on 16th May 2013.
We are grateful to Holborn Focus and Toluna for sponsoring the event and to Toluna for offering a prize of a mini-ipad for a 'card' draw.
To learn more about the presenters please go to their pages on this website:
You can download the papers from the panel on the right hand side, and also listen to the audio recordings by clicking on the relevant links below..