ICG News & Announcements, Research Knowledge

Winner is announced of the 2020 MRS/ICG Award for Independent Consultants

Posted on Tuesday 8 December 2020

Congratulations to ICG member Dan Young of Shed Research Consulting as the winner of the MRS/ICG Award for Independent Consultants 2020!

Dan’s submission was called ‘You don’t need new research to generate growth: how we used insight synthesis to help Primark address its biggest strategic challenge’.  It was based on the old maxim of ‘use what you’ve got’ but with a very modern take.  Primark sales in . . .

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