Roundup of news, wins and initiatives from ICG Members

05 Feb 2023 | ICG News & Announcements

Chris Harvey of Activate

ICG member Chris Harvey has a 28 page free guide to behaviour change models and frameworks coming out shortly:

“New guide: Four frameworks and models to help drive behaviour change

Would you like to improve your chances of successfully changing others’ behaviour? If so, you might be interested in a new, free guide from ICG member Chris Harvey of Activate Research. Click here to pre-order your copy.

Chris Liddle of CLiddle Consulting

ICG member Chris Liddle reports some great new project wins:

“CLiddle Consulting, specialists in quantitative research and advanced analytics have celebrated two new project wins this month – one within the healthcare space and another in food and drink NPD. The family-run consultants who support agencies and clients with their quant research have doubled their revenue since bringing researcher Cassie into the business in April 2022.

Chris, who leads on the analytics side, delivered many strategic stats outputs in Q4 including key driver analysis, MaxDiff, conjoint and segmentation projects and received the following feedback from a happy client in December – “A godsend!”. “A great way to end the year!”

Phil Sutcliffe of Nexxt Intelligence

ICG member Phil Sutcliffe is presenting at Esomar on a very topical topic:

“Phil will be co-presenting an Esomar webinar, which is being hosted in partnership with the Tony Cowling Foundation (TCF). The webinar on 28th February is on the topic of “Using AI for deeper insight, faster”. The presentation will discuss the implications of Generative AI for market research and then demo the conversational AI platform inca, which was a finalist in the 2022 TCF innovation award. You can sign up for the webinar here.”