- Agile Insight - Using the best platform technology to provide quick, cost effective insights, full serve or guided serve
- Ongoing Learning - Learnings from deep dives across tests to generate ideas for brand optimisation
- Transformation Services - Partnering insight and marketing teams to transform business impact with a DIY model
Speciality
Research projects we run for clients include:
I also provide freelance consultancy services for clients and agencies
- Innovation - Idea generation, Idea/concept screening, Concept development, Claims testing, Concept testing, Range development
- Brand - Market landscaping, U&A, Segmentation, Brand development, Brand tracking
- Communications - Creative / Content testing and optimisation through to media targeting and planning
Background
I spent over 27 years at various agencies under the Kantar umbrella until 2020. Most recently I was UK Board Director responsible for Innovation and Thought Leadership. Previous roles included Head of Offer, MD Consumer Division and Global Account Director.
Sectors
- Advertising & Media
- Charities & Not-for-profit
- Consumer durables
- Entertainment, leisure & travel
- Financial
- FMCG
- Grey market
- Retail
- Utilities
Skills & Services
- International
- Online/Mobile
- Quantitative
- Secondary Research (data mining, desk research, web analysis)
- Desk Research