Phil Sutcliffe

triple i research & consulting


Founder, triple i - agile insight leading to ideas for brand growth that drive business impact


  • Agile Insight – Using the best platform technology to provide quick, cost effective insights, full serve or guided serve
  • Ongoing Learning – Learnings from deep dives across tests to generate ideas for brand optimisation
  • Transformation Services – Partnering insight and marketing teams to transform business impact with a DIY model



Research projects we run for clients include:

  • Innovation – Idea generation, Idea/concept screening, Concept development, Claims testing, Concept testing, Range development
  • Brand – Market landscaping, U&A, Segmentation, Brand development, Brand tracking
  • Communications – Creative / Content testing and optimisation through to media targeting and planning

I also provide freelance consultancy services for clients and agencies




I spent over 27 years at various agencies under the Kantar umbrella until 2020. Most recently I was UK Board Director responsible for Innovation and Thought Leadership. Previous roles included Head of Offer, MD Consumer Division and Global Account Director.


  • Advertising & Media
  • Charities & Not-for-profit
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Grey market
  • Retail
  • Utilities

Skills & Services

  • International
  • Online/Mobile
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Desk Research