Overview

Based in Germany. Native German speaker, also fluent in English.

Qualitative market research and marketing consultancy in the B2C and B2B sector. Full-service or single project parts (e.g., moderation).

Services

Based in Germany, native German speaker, also fluent in English

• Option A) Full-service market research
• Option B) Single research project parts (e.g., moderation of in-depth interviews, focus groups, workshops, design thinking sessions)

National (Germany) and international primary research studies in the B2C and B2B sector.

Services in detail:

• Qualitative market research
• Drivers & barriers analysis
• Communication, advertising evaluation
• Customer journey
• Target group segmentation
• Product, prototype evaluation
• Brand positioning
• Neuromarketing
• Innovation management, design thinking
• Customer experience, human experience
• Cultural analysis, ethnography

About

Based in Germany, fluent in German and English

Graduate psychologist

Overall, 20+ years experience in international qualitative & quantitative market research and marketing consultancy in the B2C and B2B sector.

• Since 5 years self-employed Qualitative Market Researcher
• 6 years European Insight & Research Director in an international advertising agency
• 3 years Unit Director in a full-service market research agency
• 8 years (Senior) Consultant in a full-service market research agency

Lecturer: Business Anthropology (qualitative research methods, cultural psychology) at HMKW (University of Applied Sciences for Media, Communication and Management)/ Frankfurt a.M.

Further education:

• Innovation management, design thinking
• Change management
• Online marketing
• Pharma marketing

Selection of clients I have done research for:

Procter & Gamble, Nestle, Lufthansa, Santander, Deutsche Bank, Deutsche Telekom, Sanofi, Novartis, Siemens, Mars, Fiat, Renault, Honda, Hyundai, Kia