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Owner, Field Agent UK Ltd

Overview

Total Shopper Insight : Our crowd of ‘000s of Shoppers capture feedback on our App. of their Pre Store attitudes, In-Store and at-Home experiences (including videos and photos) starting at just £30 per visit.

Services

Over the last 4 years, our Shopper insight studies have shown that 70% of shoppers still make their purchasing decisions in store, at fixture.
We're here to offer you a fast, cost-effective  and smarter solution (than traditional methods) to understand what Shoppers are doing in store and WHY .
Our crowd of over 170,000 Shoppers have downloaded our mobile app that uniquely operates inside stores and can be used to  generate:-
  1. Retail Audits powered by AI: Real-time analysis of Facings count, Share of shelf, and pricing data across major multiples.
  2. In-store insights: Dive deep into what Shoppers are choosing to buy and why, supported by compelling photos and videos.
  3. Product usage/satisfaction and online reviews: Gain actionable insights from customer satisfaction metrics and online reviews.
Top brands, in collaboration with retailers, have already embraced this integrated approach as the ultimate strategy to capture real time Total Shopper Insight. Pricing starts from just £30 per store visit.
We are offering ICG members exclusive access to the Field Agent mobile platform supported by our quality control process, to deliver a dashboard of results and excel export. You can build on our proven templates or design your own bespoke questions with our support.

 

About

My business career started in advertising when it was edgy, fun and at times controversial.

My first exposure to qualitative research was accompanying my client to observe focus groups designed to evaluate  the appeal of a new Heinz soup commercial - which featured Gary Glitter in full stage gear.  I can't remember how the Agency Planner persuaded the client it was the route to go ! Perhaps that experience stimulated my interest in online focus groups and communities when technology facilitated a forum for more honest and open discussion  :).

And I've always been interested in how technology can help facilitate more natural research environments which is why I launched Field Agent® in the UK 4 years ago. Utilising the power of smart phones so that shoppers give real time feedback on their experiences across all sorts of retail outlets.

I have enjoyed the opportunity to present Field Agent studies at Quirks, Zenith Global Soft drinks and Water Conferences. And  playing rather bad Golf at the Quirks annual  golf days.

Name

Contact details

26 Chobham Road
Knaphill
Woking
UK GU21 2SX
GB

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