Overview
I help B2B leadership teams who are tired of making decisions without clear customer understanding. I partner with leaders like you to provide ongoing, actionable insights that connect the dots between your customers, employees, and stakeholders. These qualitative insights empower
Services
I specialize in uncovering deep audience insights and providing actionable guidance to help you build a culture where customer, employee, and stakeholder feedback drives strategic decisions.
By identifying the root causes of critical issues, you can overcome the toughest challenges:
- Product or service misalignment with market expectations
- Gaps in understanding customer preferences and behaviors
- Internal inefficiencies that undermine customer experience
- Damage to reputation and brand trust
- Rising customer churn and declining loyalty
Client experience includes projects with:
BNP Paribas (Asset Management), Protech Sécurité (Bulletproofing for the built environment), A.C. Whyte (Energy efficiency contractor), The Asset Management Exchange (Investment platform), The Association of Investment Companies (Membership organisation), Ghana International Bank (Pan African Banking), Chorus Network (Impact Investing), City University, Ealing Council.
About
I've worked for years in CX, advising FTSE 100 companies about social media risk, developing social media risk management tools, starting a social network for flashmobs and working agency-side providing investor experience consultancy to financial services firms. Throughout these experiences, the common thread of successful projects was talking to real people and finding out about their needs, wants and pain points. I enjoy that so much that I now focus on just that bit!
Outside of work I enjoy cycling, garden design (mainly mine) and teaching my five year old how to make things.
