Bolt Insightis an AI-powered market research company, providing end-to-end solutions for Quantitative and Qualitative consumer insights in 120 global markets.
Our core differentiator lies in the proprietary survey sampling methodology we employ known as Bolt RealAudience. We leverage social media, mobile app networks, and consumer panels simultaneously in every research study we conduct.
Our technology enables us to identify the most relevant and engaged survey participants without building a fixed panel or approaching the same set of respondents for every study. This methodology provides several advantages, including:
- Simultaneous data collection in 120+ markets
- Enhanced data quality (proof points provided below)
- Accelerated data collection speed.
Companies like IKEA, Costa Coffee, Kearney, Amazon, Bain, Unilever, L’Oréal, Vodafone and many others have used Bolt Insight for Product Innovation & Concept Testing, Brand Health & Brand Tracking, Advertising & Campaign Evaluation, Audience Segmentation (U&A) and much more.
What will be covered in this Lunch&Learn?
Learn more about Bolt Insight’s new product, BoltChatAI: AI-powered, fully automated qualitative research tool, designed to drive consumer empathy in organisations by enabling brief to report in 24 hours.
The most valuable aspect of BoltChatAI is the unique dataset upon which it is built. We have utilized research data and over 10,000 hours of real conversations distilled from 5 million individual consumer exchanges to train our distinct system.
This rich, in-depth knowledge has been carefully integrated into our AI Moderator’s DNA, creating a distinctive and challenging-to-replicate tool.
To provide marketers with instant access to a better understanding of their customers, we have fully automated this system. From launching a new project to receiving a detailed report, BoltChatAI delivers it all.
Our Speaker: Baybars Umur
Co-founder and Head of Commercial at Bolt Insight since 2019. With 15 years of experience in marketing, he previously led digital strategy at WPP’s GREY agency and HAVAS Media, with a particular focus on delivering consumer insights to CPG brands.
baybars.umur@boltinsight.com