Knowledge

RECORDING: Getting started: A simple guide to conducting AI interviews

29 May 2024 | Lunch&Learns

TELLET ARE OFFERING ALL ICG MEMBERS A 10% DISCOUNT ON THEIR SERVICES. 

Join this 30-min Lunch&Learn with Greg Burke from Tellet

What will be covered:

  • The basic principles of setting up an AI-moderated interview
  • How Tellet’s, including Kantar, Mars and clients use the platform
  • When it is, and more importantly isn’t, appropriate to use AI to conduct interviews
  • Some of the lessons they have learned along the way

A bit about Tellet:

Tellet is a platform that uses AI to conduct and analyse consumer research interviews. Based in Amsterdam, the company has quickly become a trusted supplier to the likes of Kantar, Vodafone and Mars. Greg’s co-founders include CEO Merik te Grotenhuis who has worked in the world of research for 25 years, former BBC technologist Pim Verbij and design thinking specialist Luc Maas.

Greg Burke:

Greg Burke is the Co-founder and CCO of Tellet. Now based in Amsterdam, previously Greg worked as a journalist on UK radio reporting from places including Afghanistan, Iraq and Ethiopia before working as a producer for TV chef and campaigner Jamie Oliver where he worked closely with the insight teams to bring to life Jamie’s content, campaigns and products.

https://tellet.ai/

LinkedIn: https://nl.linkedin.com/company/trytellet

Greg Burke <greg@tellet.ai>

Watch this session here 

TELLET ARE OFFERING ALL ICG MEMBERS A 10% DISCOUNT ON THEIR SERVICES. 

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