Overview

Semiotics and cultural insight for innovation, strategy, communications and brand storytelling

Services

We combine creative and strategic thinking with rigorous analysis to help brands and organizations evolve and thrive in changing cultural landscapes.

Through cultural analysis, we help brands understand where they sit within culture – and what stories and symbols, signs and meanings they’re communicating to consumers.

Our analyses provide insight into market white spaces – and suggest ways that clients might fill them by developing new products and services, or by modifying their existing ones.