Overview

Qualitative Researcher and Brand Strategist

Services

Bringing together expertise in qualitative research, cultural analysis and brand strategy, to understand people and build stronger brands. Working in the UK and international markets, using mixed-methodologies.

Services include:

• Groups, depth interviews and co-creation sessions - consumers, experts or employees
• Digital communities
• Category and cultural scoping, trends development
• Competitor analysis and opportunity scoping
• Strategic resights
• Brand positioning
• Proposition or platform development
• Strategy workshops

Twenty years' experience spans a multitude of categories and briefs but my passion is for:

• Wide lens, culturally rooted work like cohort studies and cultural deep-dives
• High quality food and beverages
• SME's looking to sharpen their brand and deepen their customer connection
• Businesses shaping a more conscious society through ethics, service or value-led innovation

Please see my website for more detail.

www.indigo-edge.com