Overview

Bilingual Qualitative Researcher & Brand Strategist specializing in multi-market insights and cross-cultural brand transformation.

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About Me

I am an insight-driven qualitative researcher and freelance brand strategist with over 4 years' of experience delivering high-impact, end-to-end projects for leading global agencies (including Ipsos, Truth, and Verve) and iconic international brands.

As a native bilingual (French/English) with a degree in Italian and Russian, and professional experience navigating diverse European markets, my core expertise lies at the intersection of cultural nuance and brand strategy. Here is a quick summary of what I do and but I'm keen to share my work and CV with you:

👉 International & Multilingual Research: Native-level French and English moderation and analysis, with working knowledge/academic expertise in Italian, Russian, and Spanish. Experienced in managing high-budget cross-border studies (notably across France, Italy and wider Europe).

👉 Qualitative Moderation & Methodologies: Full-lifecycle management of F2F and online fieldwork, digital community research, depth interviews (IDIs), and focus groups across both B2C and B2B audiences.

👉 Global Brand Strategy & Positioning: Translating cultural nuances into actionable insights for creative concept development, brand architecture, customer loyalty schemes, and new product propositions.

👉 Proposition & Experience Optimization: Identifying friction points along the customer journey to align brand offerings with evolving commercial and regional communication objectives.