The Field Division at PlusFour

Categories: Quantitative Fieldwork


The Field Division is a skilled and experienced team of fieldwork professionals, who bring a hands-on approach to all projects.

A division of the well-respected, independent, research agency Plus Four, we have a reputation for undertaking demanding interviewing and recruitment projects to tight deadlines for reasonable fees... and we love the more straightforward projects too!

Our Approach 

We bring creative approaches to unusual challenges, using a variety of traditional and online methodologies - qualitative and quantitative / a mix of both.

An experienced Field Manager will talk your project through with you in depth and agree an approach that will give the best possible results and insights.

Your recruitment profile will be clearly defined from the start, ensuring that we connect you to the exact people you are looking to hear from.

The main point of contact for the duration of your project, your assigned Field Manager will be in regular contact with progress reports, keeping you up to speed at every stage.

Areas of Expertise: Advertising, Brand/Branding, Business-to-Business, Concept Testing, Consumer, Customer Experience, Customer Loyalty, International, Multi-Mode Fieldwork, New Product Development, Online Panels, Packaging/Design, Product Testing, Social Research, Usage & Attitude

Methodologies & Capabilities

Face to Face: Depth Interviews Focus Groups & Workshops Executive Interviews In-Home/Doorstep Interviews iHUTs In-store/exit Interviews Street/Mall Interviews CLTs

Online: Bulletin Boards CAPI / CAPI Tablets Diary Studies Ethnography Online Qualitative Online Surveys

And more: Focus Group Recruitment Event Evaluation Postal Research Questionnaire Design Report Writing Tracking Multi-Modal Fieldwork

Locations & Coverage

  • Central locations (hall Tests)
  • retail / leisure Venues
  • street / transport locations
  • Place of work
  • in-home / doorstep
  • viewing Facilities
  • exhibitions

You name it,,, we go there!

UK Nationwide Coverage - 26 Regional Supervisors, 700+ Field Interviewers

International Project Co-ordination

Quality Assurance

Our internal measures and high standards of quality control have earned us a reputation for delivering top quality operational field research, to time, every time.

Pre-group respondent check: our standard is 100%

Spot checks (F2F) / Call-backs: our standard is 10%

Recruiter Accreditation Scheme (RAS) Our team have achieved both Internal and External Accreditations on the 'best practice' scheme developed by the MRS and AQR

We are Esomar Members, MRS Members, and have ISO 9001:2015

Field & More...

The Qualitative Lab is our own VFA accredited viewing facility in London (Wimbledon). With on-site FREE parking, it provides the ideal venue for focus groups, workshops and IDI’s - discounted hire rates are offered on projects where The Field Division is providing recruitment.

Scripting & Analysis - Online set-up and hosting: our in-house team The Analysis Solution can provide data entry and coding, through to tabulations

Reporting - Our professional research team can report for you too!

So, let us take the hassle off of your desk... get in touch and lets get your project underway!


Business summary

The Field Division is a skilled and experienced team of fieldwork professionals, who bring a hands-on approach to all projects.

Why should our members use you?

With experience from over 23,000 projects, 50+ years and a reputation for quality fieldwork, you can be confident that your project is in safe hands!

Offer for ICG members

Yes - 10% Discount on all fieldwork projects for ICG Members