Iris Griffiths
Overview
ACROSS Research is an international qualitative research consultancy helping organisations understand consumers, cultures and markets. We combine specialist expertise in Brazil and Latin America with cross-cultural insight, multi-country research capability and a growing focus on Latin American consumers worldwide.
Services
I work with independent research consultants, market research companies and end clients. I often collaborate as part of international teams, providing the Brazil and Latin America perspective within multi-country studies.
I offer flexible, senior-level support across the entire qualitative research cycle. I can design and manage a complete project—from proposal and methodology through recruitment, fieldwork, moderation, analysis and reporting—or take responsibility for one specific element. This might include advising on local context, adapting a discussion guide, moderating interviews or focus groups, overseeing recruitment and fieldwork, analysing findings, or contributing the Latin American perspective to an international report. Whether the requirement is full-service delivery or focused support, each contribution receives the same care and rigour.
I work with a trusted network of senior, locally based research professionals, providing cultural understanding and geographical reach across Brazil and Spanish-speaking Latin America.
My work increasingly explores Latin American consumers, cultures and communities worldwide, including the cultural and consumer connections between Latin America and East Asia, particularly Japan, China and South Korea.
Working languages: Portuguese, English and Spanish.
About
I am a Brazilian-born, UK-based qualitative researcher with more than three decades of international experience. I began my research career in Brazil in 1989, working across political, social, B2B and consumer research, before moving to the UK for academic work in transcultural studies in education and health, and later establishing ACROSS Research.
I hold an MA in International Qualitative Research, an MSc in Criminology with Forensic Psychology, and degrees in Sociology and Translation and Conference Interpreting, complemented by further postgraduate study in intercultural communication and related fields.
Alongside research, I have built an equally established career as a senior conference interpreter working between English and Portuguese, with Spanish as a passive language. These are distinct but mutually reinforcing professions: interpreting sharpens the linguistic and cultural sensitivity I bring to research, while research deepens my understanding of people, context and meaning.
Outside work, I remain endlessly curious about how people live, communicate and make sense of the world. Travel, languages and everyday culture continually feed that curiosity, including my growing personal and professional interest in the connections between Latin America and East Asia.
