This piece of work was conducted by ICG member Sally Kemkers with her colleague Deirdre Walters of Untapped Innovation, for BookTrust.
How research-led innovation helped BookTrust reach disadvantaged children
BookTrust, the UK’s largest children’s reading charity, had an ambitious five-year strategy to further their work with families from low-income or vulnerable backgrounds. Untapped Innovation conducted innovative qualitative research amongst Booktrust target families, alongside semiotic analysis and social listening and fed the resulting insights into co-creative ideation and prototyping. The outcome for BookTrust was multiple appealing ideas and three actionable tools to assess future innovation, that have changed the organisational mindset and will guide the charity for years to come.
Listen to what Sally has to say about this work and what it means to be a finalist.
https://www.linkedin.com/in/sally-kemkers-11403134/
https://www.linkedin.com/in/deirdre-walters-40049ab/