This webinar has been generously sponsored by Indeemo The webinar will introduce and expand on semiotic analysis and cultural research techniques, and how they’re used in commercial research contexts - drawing on Canopy’s recent look at some of the changing cultural meanings of ownership in UK and US markets to illustrate what these methods […]
Freelance researchers, consultants, and small agencies are often limited in scaling their businesses due to the capacity of their workforces. AI tools like Yasna.ai open up new opportunities for solo researchers and small teams by automating the research interviewing process without compromising on quality. In the upcoming Lunch & Learn session, you’ll discover how to […]
This Knowledge Share has been generously sponsored by Research Clever, a Field and tab agency helping with consumer and B2B target audiences in 130 markets. Our values focus on respondent quality, agile communication, one point of contact on each project, project management expertise and commitment to our proposals backed by our guarantees. In the […]
We will present Benori’s bespoke research solutions, capabilities (desk research, primary research and data modelling) and examples of how we support our clients in their projects. Particularly, we’d like to talk about how we work with advisory firms and independent consultants, providing them targeted data and insights to enable strategic decisions. We will also cover […]
This webinar has been generously sponsored by Norstat Whilst we’ve all been having our head turned by the latest in AI, we should be paying attention to neuroscience too. Kath Rhodes from Qual Street will take you through her understanding of the ‘DMN’ and make the case that knowing about the DMN is foundational qualitative […]
This Knowledge Share has been generously sponsored by Yasna. ICG member Mike Stevens , Insight Platforms, will take us through an overview of the big themes, emerging trends and new technologies for research, analytics and insights. No need to pre-register: Login is https://zoom.us/j/96355976193
Want to learn how to use an AI co-pilot to tag themes in bulk, refine responses, and capture nuance? Curious about how AI can streamline your analysis of open-ended (or even closed) responses for specific research questions? Join Ange for a free, hands-on training session where everything is set up for you. Working with real-world […]
Looking forward to celebrating with you all. ICG members and non-members all welcome! Hurry! Limited numbers. The details: Friday 6 Dec, 12 - 4.30pm Private upstairs room of The Castle, 34-5 Cowcross St, Farringdon EC1M 6DB Festive buffet and drinks £42+VAT+Eventbrite fee Special thanks to our sponsors: Co-Sponsor: Face Facts This event has been generously […]
This Knowledge Share has been generously sponsored by Norstat Join ICG member Katherine Passerieu who'll take us through some background information on the French market and the French consumer, therefore outlining some key considerations when conducting qualitative market research in France. She'll talk about cultural sensitivities, methodological considerations, analysis and interpretation, recruitment, timings, regulatory compliance. […]
Discover how small businesses in insights can access affordable, expert network-quality B2B sample using Emporia’s LinkedIn-verified, programmatic platform. This Lunch&Learn will explain why manual methods fall short and how a more automated approach ensures credibility, efficiency, and impactful research results. Learn how to leverage Emporia's award-winning mrxCore platform for reliable data collection, reducing costs without compromising […]
This webinar has been generously sponsored by Norstat Join ICG member Lara Meyer in this webinar designed to kick-start your new year. In this session, we’ll dive into the power of a “Growth Mindset” and why it’s a game-changer for both work and life! Lara will reveal simple, actionable ways to nurture your growth […]
Feeling stuck or overwhelmed? 'Fluke' by Brian Klaas might just be the read you need. It challenges the idea that success follows a set formula and reminds us that life’s chaos brings endless opportunities. ICG member Steph Holland will lead a discussion about this book. What really hit home for Steph from the book […]
This training session has been generously sponsored by E-Tabs A successful segmentation should be at the top of every Insights team’s list of priorities. But the landscape is littered with expensive, unloved & forgotten segmentation studies. How can you avoid this? Paul Carney of ClearCut Insights will share his experience from over 25 years of […]
This Lunch & Learn will outline the development of online research over the past 20 years, including how respondents are increasingly seen as a "commodity". The advent of "faster and cheaper" has led to exchanges where respondents may go through numerous pre-screeners/ routers to qualify for a survey. Even if they qualify, they then get […]
This webinar has been generously sponsored by Norstat Come and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work, the hurdles they overcame, what worked well and less well, and why they chose to enter the Award. A great opportunity to learn from […]