Book Club: “Fluke” by Brian Klaas

  Feeling stuck or overwhelmed? 'Fluke' by Brian Klaas might just be the read you need. It challenges the idea that success follows a set formula and reminds us that […]

The Segmentation Playbook: From Analysis to Execution

A successful segmentation should be at the top of every Insights team’s list of priorities. But the landscape is littered with expensive, unloved & forgotten segmentation studies. How can you […]

Menu