This webinar is generously sponsored by MIS Group Come and hear from our 4 Award Finalists from last year about their submissions. Hear more about how they approached their work, the hurdles they overcame, what worked well and less well, and why they chose to enter the Award. A great opportunity to learn from […]
Eugene Murphy, Founder and CEO of Indeemo will present the Indeemo platform and demonstrate how Indeemo’s new Journey Mapping capability can lend itself to researchers' digital ethnography and help them better understand omni-channel purchase / customer journeys. More specifically, you will better understand how to effectively research the following; - click and collect - researching […]
This webinar is generously sponsored by Rigour Research Ltd, your data collection and advanced analysis partners Join ICG member Nic Bulois, Insight Angels, in this round-table online discussion about when and how to do segmentation studies and the range of models out there which could help. REGISTER FOR THIS INTERACTIVE WEBINAR - BE READY TO […]
We welcome inca from Nexxt Intelligence for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. All Lunch&Learn presenters offer ICG members a significant and exclusive discount. Please support them by attending their Lunch&Learn and hearing more. About inca Inca is a Conversational AI […]
This webinar is generously sponsored by Audiense Personality traits have been shown to be effective predictors of behaviour. What’s more, they are not difficult to collect. In this webinar ICG member Chris Harvey, Activate Research, will explore common personality tests and models and describe a range of specific applications to both qualitative and quantitative market […]
ASC Conference - Insights Assemble! Showcasing Survey Superpowers. - ASC Conference On Thursday May 19th, The Association of Survey Computing (ASC) will be welcoming some of the world’s greatest minds to Showcase the Superpower of Surveys! ASC Committee member James (JT) Turner will host inspiring speakers including ESOMAR President Kristin Luck, MRS CEO Jane Frost, […]
This webinar is generously sponsored by Perspective Research Services YOU ASKED, WE ANSWERED. By popular demand, here is a read-along with Dr. Rachel Lawes of her new book, “Using Semiotics in Retail”. You can: - Learn semiotics from Rachel in two live sessions. - Bring your comments, questions and marketing problems for immediate responses. - […]
Applied Consumer Neuroscience (ACN) uses neuroscience to help companies gain insight into the behaviour and experience of their customers. In this webinar, Daniel C. Richardson, Professor of Experimental Psychology at University College London, will give an overview of the contemporary use - and misuse - of neuroscience methods and ideas, describe the different ways that […]
We are proud and excited to have reached the grand old age of 21 and would love you to come and celebrate with us. From our humble beginnings as a Special Interest Group of the MRS, we are now a flourishing community of experienced and expert independent researchers and suppliers to the market research industry, […]
This webinar is generously sponsored by MIS Group Conjoint Analysis: What is it? How does it work? What does it tell you? This is a hands on session run by ICG member Saul Dobney on how conjoint analysis uses attributes and levels to define virtual products and services, how these are tested in choice-tasks with […]
FREE We welcome Advanced Symbolics Inc. (ASI) for this Lunch&Learn, a half-hour lunchtime slot where members can informally hear about how organisations can help them in their work. Advanced Symbolics Inc. (ASI) is an AI-based market research company that has seen great success using social media services for public opinion research. They have developed the first […]
This webinar is generously sponsored by Ivy Exec Do you find writing hard? Sometimes sit and stare at the blank page? Know you should be writing more but don't know where to start? In this introductory course you will: Learn how to write compelling and entertaining opinion pieces, thought leadership, social media and articles that […]