The use of social media is an accepted and commonplace part of the B2C marketing mix, but is often an afterthought for B2B marketeers. In this presentation Chris will explore social media’s untapped potential for B2B organisations and examine how brands and businesses can measure success in 2020. Focusing on three key areas that will […]
Julie Corney, Standards and Compliance Officer at the MRS, will take us through what's new about the new MRS Code of Conduct and what this means for everyone working in the industry. REGISTER FOR THIS FREE WEBINAR TODAY This webinar has been generously sponsored by TS Research Assistant
On the surface, B2B & B2C research are worlds apart, particularly in terms of audience, universe size and which methodologies do and don’t work. However, there is a common theme that runs through all B2B and B2C research: they both use customer and/or market understanding to inform decision-making that will help them meet their corporate […]
NEW DECADE: NEW FORMAT: NEW VENUE The business of insight is facing the most radical set of challenges it has ever seen. Commercial, social and political pressures are having a major effect on how we seek to understand consumers and citizens, and how we organise and perform our work. It’s time for a conference that tackles […]
Covid-19: understanding when Force Majeure applies and when you can cancel contracts Many small business owners are worrying about how Covid-19 may affect our work, our businesses and future bookings - what can we do about cancellations and does Force Majeure apply? Suzanne Dibble, Founder of the Small Business Legal Academy, is running a free webinar […]
For the second year running, the ICG will be exhibiting at the B2B Marketing Expo, 25-26 March 2020. https://www.b2bmarketingexpo.co.uk/ The show attracted plenty of marketeers last year, several of whom were interested in using the services of small independent consultants. If you’d like to help us spread the word about the ICG on our stand, contact […]
This webinar is sponsored by Focus Groups UK ICG members Mike Stevens and Tom Woodnutt will take us through an introduction to the online qual market, its pros and cons, and how to convince your clients of its value (particularly in light of Covid-19). This webinar is likely to be the start of a series […]
Run by Displayr, this webinar looks at how to analyse open ended questions, including word maps, back coding, automated categorisation and language translation.
Here's the recording of online evening speaker event, presented by Business Mentor Brian Woolrich https://youtu.be/1NqzwC_mpEY About Brian Brian has over thirty years business experience, having grown a number of businesses and led large teams of colleagues. He has worked with literally hundreds of businesses, from start-ups to multi-nationals. Brian regularly presents on varied business topics to […]
You've seen the articles, listened to their vox pops, shared their social media feeds - now it's time to really understand what made our four 2019 Finalists' submissions really stand out. Hear about the work that really impressed the judges and get ideas for what you can submit this year. Let's celebrate everything about being […]
A FREE ONLINE 2 HOUR COURSE FOR 5 ICG MEMBERS. FIRST COME FIRST SERVED TRAINER: Mike Roe, FMRS SUMMARY: To help researchers (re)gain clients, this online selling skills seminar aims to provide Covid-19 support by reviewing basic principles and drawing upon lessons learnt from previous recessions Just 15 months before Covid-19, ICG member & trainer […]
THERE ARE TWO P.I.T.A MEET-UPS PLANNED FOR NOW 1) THURS 7TH MAY, NOON-1PM AND 2) MON 11TH MAY, 7-8PM. CLICK BELOW ON THE REGISTRATION LINK FOR THE SESSION YOU'D LIKE TO ATTEND. WE WILL TAKE 10 MEMBERS AT EACH SESSION. Got any niggly, annoying, would-rather-not-have business, Pain In The Arse (PITA) problems? Those things […]