Rethinking Sustainable Packaging in FMCG

This article was written by Benori, an ICG Advertiser and Lunch&Learn presenter. and a supplier to several ICG members.  The FMCG sector is rapidly adopting sustainable packaging due to rising environmental concerns and consumer demands. Shifting from traditional...

Feeding the Feed: Social Media and youth’s food choices

Writtten for the Institute of Food Science and Technology, ICG member Carol Raithatha shares an overview on how social media shapes youth’s food preferences and influences consumption patterns today.   See here for article...

Understanding your brand

Article by ICG members at Kath Rhodes and Claire Thomas at Qual Street.   For anyone undertaking a brand exploration: thinking about growth, innovation, developing a proposition or positioning … we would argue that they would be well-served think about a...
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