COVID-19 Vaccine Scepticism

ICG member Alexandra Clark’s company, Telltale Research, was recently commissioned by Challenging Pseudoscience to carry out an ethnographic study of UK citizens who were choosing not to get vaccinated against Covid 19. Alexandra writes: “We are really...

What is the RoI on qualitative research?

Traditionally January is the time when re-focus on Business Development activity. In this discussion, ICG member Graham Booth helps us identify arguments to use with those clients who might need reminding that qualitative research can help them maximise opportunity....

How to talk about health and diversity with ethnic minorities

ICG member Anumita Sharma discusses recent media speculation about the causes of the greater impact of Covid on ethnic minority communities and talks through changes we can make so that people from ethnic minorities feel included and not the ‘other’. The...

Behavioural Insights Summit

A few weeks ago, the ICG’s Mike Stevens hosted a virtual conference on Behavioural Insights and you can watch all the session recordings for free on the Insight Platforms site. There are 12 on-demand webinars about new methods, technologies and case studies for...

The Perky Poet

During these difficult times, the ICG’s resident poet, Nanda Marchant has been composing little ditties to make us smile … see more of her work on Facebook/ThePerkyPoet Nanda has self-published a book of her Covid-busting odes on Amazon. All proceeds go to...
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