Co-Pilots for Qual Analysis

Article by ICG member Karen Cooper, Living Brands.  New year’s resolution anyone? No, not the personal eat-less, exercise-more types, but the work ones…. like less printing, no slack after 7pm, and perhaps embrace AI? If the last one’s on your list,...

Back in China after Covid

Article by ICG member Felicia Schwartz, China Insight After returning from a trip to China this summer where I led a research project on green and clean behaviour for a cosmetic brand, a UK client eagerly asked me about my impressions. It’s been a couple of years I...

Data Visualisation & Storytelling – 5 tips!

ICG member Elliot Fern, Fern Insight, shares his top tips for data visualisation and storytelling. These include; Understanding the context Choosing an effective visual Eliminating clutter Focusing attention with colour, shapes & font Telling your story with a...
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