Consumer confidence briefing – May 2020

John Gilbert shares the latest results from the monthly UK Consumer Confidence Barometer. The monthly UK Consumer Confidence Barometer (CCB), undertaken by GfK on behalf of the European Commission*, is unchanged at -34 in May.Confidence is up in 3 and down in 3 UK...

Using behavioural science to turn shoppers into buyers

ICG member Iona Carter examines how people shop and what retailers can do to influence them. The Nobel Laureate psychologist, Daniel Kahneman, famously said that “thinking is to humans like swimming is to cats… they can do it, but they’d prefer not to”.  And this...

Is packaging all bad?

Reducing packaging waste, especially that from food and drink, has become a defining issue for our times. But is packaging always a bad thing?  In this article, ICG member Carol Raithatha, explores some of the benefits of packaging that need to be considered...

‘Brand Beauties’ during Covid19

ICG member Karen Cooper is tracking, via panel provider Cint, the UK population’s perceptions of ‘brand beauties’ (brands that seem to be responding well to Covid19) during this period. You can find her videos about who’s succeeding over the...

Depicting Users and Their Worlds

Alicia Dornadic of Mind Spark International gave us some excellent ideas as to how we could visually enhance our presentations. Unleash your creativity by listening to this webinar. With thanks to Indiefield for sponsoring this...
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