Get Ready for the Future of Market Research: How Qualitative Insights are Game-Changers!

30 May 2023

In today’s ever-changing business world, market research has always been key to making smart decisions and shaping winning strategies for all kinds of companies. Technology is totally changing our lives, and guess what? Market researchers need to keep up with...

Customer Insight as a tool for business growth

04 May 2023

  If you are a small to medium size businesses customer insight can seem like a luxury.  After all, investing in the product or service is the all-important factor when you are looking at business growth. However, ultimately any product or service is shaped...

AI and Market Research

05 Apr 2023

Article by ICG member Arthur Fletcher, DataPogo.com Part 1.  I, ChatGPT   After 40+ years I started to re-read Asimov’s robot novels.  I remember them being captivating, illuminating and challenging as they describe the development and application of robots and...

Should I be afraid of Generative AI taking my job?

07 Mar 2023

“I don’t think so” I hear you reply? Perhaps. Carol Raithatha gives us some solid answers to the question on many researchers’ minds. “As a qualitative researcher, should I be afraid of generative AI taking my job? This is the question...

What’s in a name?

06 Mar 2023

Good question!  ICG Member Nick Bonney has some strong opinions and interesting stories to share. “I have a confession. I hate naming research. Whenever a client asks that we conduct research to look at naming options in isolation, I typically tell them not to...

Qualitative Research Travel ‘in the days of yore’

05 Jan 2023

Corky Gormly, affectionately known as “Princess Corky” within the ICG (but that’s another story) was recently reminiscing about times past, when face to face groups meant field trips, hotels and pillows in the back of a taxi … “Just the...