RECORDING: Commercial Semiotics – IN ACTION!!

This webinar is generously sponsored by InsightX Research Solutions , specialists in designing custom fieldwork and data collection strategies to meet the unique needs of each client. Whether it’s B2B or B2C, Quant or Qual, CATI/Online/Mixed-Mode, Locally or...

Silver Insights Generation – SIGn

Article by ICG member Caroline Noon How did we all get here? Which might sound a tad philosophical, but how and when did we get to be part of the ICG? I’m supporting SIGn (Silver insights Generation) – a group who’ve come together to get the message out there about...

UK Market Research Recruitment: Finding Reliable Participants

Article by Kareemat Oladele Recruiting for qualitative research might sound simple at first. You put out a screener, get a recruiter to send out, wait for replies, pick a few people, and you are done. If only it were that easy. The truth is, finding reliable...

SYNTHETIC DATA HAS NO NEIGHBOURS – AND THAT MATTERS

Article by ICG member Oliver Waterstone, Eightball Insights Synthetic data sure looks seductive if you’re a harassed, time-pressed CMO. It’s fast. It’s cheap. It looks close-enough to the real thing. Close enough to get your vision over the line with tricky...

How good are AI deep research tools?

Article by ICG member Dan Young, Shed Research In 2025, ChatGPT, Perplexity and Gemini all released their deep research tools. They take a brief, clarify it with you, run the desk research, and produce a fully-referenced report, in less than 30 minutes. This sounds...
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