Do you get more insight from kids online or offline?

ICG member Judy Bartkowiak from Kids Brands Europe – Kids Research, a specialist children’s research agency, felt that she may be able to get more intimate insight from kids using online qualitative research rather than traditional face-to-face focus...

Reviewing MRS Live Conference 16th March 2016

The ICG sent two intrepid reporters to the 2016 MRS Conference.  Ed Newton reviews the first day of the conference, and Karen Cooper reivews day two – read more below… Review of Day One:  Ed Newton In spite of the extensive road works surrounding...

The Evolution of Market Research

Insight Intelligence is holding the Market Research Summit in May this year.  In preparation for, and to provide a solid foundation for discussion, the company conducted an online survey with 102 market research professionals, asking for their views on how the...

Having a better conversation

If you haven’t watched Celeste Headlee’s TED talk, you should.  Entertaining and highly relevant to MR, Celeste is a radio host and interviews people professionally.  She talks about the art of conversation, and gives tips that, even if we follow...

The value of a website

Our recent members' survey indicated that three quarters of us maintain our own website – and this remains the most popular online promotional tool – social media usage for business purposes lags behind. This struck member, Fiona Silver, as an...
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