Knowledge and Thinking - Running Your Research

Spotting a bad statistic

Bad statistics

Research Knowledge
Monday 27th March 2017

Can we trust the numbers - and should we be taking them at face value?

Why is change so hard?


Research Knowledge
Thursday 23rd March 2017

"We don’t see things as they are, we see things as we are" – Anais Nin. Why our mental modes mean that we avoid anything new...

How online creative development research reduces bias

Tom Woodnutt

Research Knowledge
Wednesday 8th March 2017

Can online creative development give ideas a fairer hearing - Tom Woodnutt makes the case

Getting closer to the truth in market research


Research Knowledge
Wednesday 8th March 2017

Nanda Marchant of added insight ponders on why we can't believe everything a respondent says...

Do You Speak Teen?


Research Knowledge
Monday 16th January 2017

Keeping up with youth-speak or slang is a constant challenge for marketers, researchers and parents, alike...

Hints and Tips - Best practice for competitor dashboards


Research Knowledge
Thursday 5th January 2017

Following a recent e-group conversation, Fiona Silver has summarised the ICG's collective wisdom when it comes to establishing and using competitor dashboards.

Hints and Tips - Running a better meeting

Hints and tips

Research Knowledge
Thursday 13th October 2016

How many times do you come out of a meeting thinking "well that was a waste of time?" Here's how to make meetings more relevant...

An overview of Russian regions and cities


Research Knowledge
Wednesday 6th July 2016

An essential regional and city 'crib sheet' for anyone thinking about researching Russia

20 Habits of Truly Brilliant Presenters

20 habits

Research Knowledge
Sunday 3rd July 2016

Learning how to deliver an effective presentation is one of the fundamental business skills that we need - but are you doing all you should?

Building Rapport as a Moderator


Research Knowledge
Thursday 5th May 2016

Judy Bartkowiak discusses how NLP can help our moderating technique.

Consumer Immersion - how to involve the client in research

david spenser

Research Knowledge
Wednesday 20th April 2016

David Spenser summarised hints, tips and guidance about consumer immersion research.

Staying secure - New ICO/ EU rules and resources


Research Knowledge
Thursday 4th February 2016

The ICO has launched a data protection self assessment tool aimed at SMEs as well as a new practical guide to keeping your business safe and secure.

What is Behavioural Economics? Some resources...


Research Knowledge
Sunday 31st January 2016

A summary of BE together with some suggested 'further reading' to find out more.

How to make your charts ’pop’ - Data visualisation


Research Knowledge
Saturday 30th January 2016

Data visualisation and how best to do it - a summary of thoughts and possible software solutions.

New EU Data Protection Regulations


Research Knowledge
Thursday 14th January 2016

In 2015 the EU Commission and Parliament agreed the wording for the new Data Protection Regulations and Directive (GDPR) - but what does it mean?

Copyright or not? The rules for using images from the Internet safely


Research Knowledge
Monday 30th November 2015

Following a query raised on the E-group, we have put together a 'how to' guide to help members select and use images 'safely' on websites, presentations and other materials.

Statistical Significance - An easy peasy calculation


Research Knowledge
Monday 2nd November 2015

Martin Hollis has shared his spreadsheet that allows you to calculate whether or not two percentages are statistically different...

Commissioning research


Research Knowledge
Tuesday 27th August 2013

Help and advice on what to put in a brief, how to judge a good proposal and how to decide between them.