Knowledge and Thinking - Running Your Research

When not to conduct market research

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Research Knowledge [Members only]
Wednesday 3rd May 2017


Conducting an international project? Then this is your resource to find out when not to schedule your fieldwork.

Spotting a bad statistic

Bad statistics

Research Knowledge
Monday 27th March 2017


Can we trust the numbers - and should we be taking them at face value?

Why is change so hard?

question

Research Knowledge
Thursday 23rd March 2017


"We don’t see things as they are, we see things as we are" – Anais Nin. Why our mental modes mean that we avoid anything new...

How online creative development research reduces bias

Tom Woodnutt

Research Knowledge
Wednesday 8th March 2017


Can online creative development give ideas a fairer hearing - Tom Woodnutt makes the case...

Getting closer to the truth in market research

Nanda

Research Knowledge
Wednesday 8th March 2017


Nanda Marchant of added insight ponders on why we can't believe everything a respondent says...

Do You Speak Teen?

aa

Research Knowledge
Monday 16th January 2017


Keeping up with youth-speak or slang is a constant challenge for marketers, researchers and parents, alike...

Three key tips on choosing the right market research approach

Nanda

Research Knowledge
Monday 16th January 2017


Nanda Marchant of added insight's blog aimed at research novices to help them think about and select the best research approach to meet their objectives...

Hints and Tips - Best practice for competitor dashboards

Hints

Research Knowledge
Thursday 5th January 2017


Fiona Silver has summarised the ICG's collective wisdom when it comes to establishing and using competitor dashboards.

Mind Your Hinglish - the Language of Online Indians

AS

Research Knowledge
Wednesday 4th January 2017


Anumita Sharma looks at the importance of cultural understanding when carrying out online global research projects

Five Reasons why Skype is an essential Qual tool

JH

Research Knowledge
Tuesday 13th December 2016


John Habershon of Momentum Research recently conducted a 'mini trial' of using Skype to conduct qualitative interviews.

Trump and the opinion polls

John A

Research Knowledge
Tuesday 6th December 2016


A summary of the thoughts and views of the e-group in the aftermath ...

What's next for the political pollster?

John Curren

Research Knowledge
Wednesday 9th November 2016


Can polls become more accurate by moving from fact based data to interpretative based data?

Why do we trust strangers, but not our bank?

Trust

Research Knowledge
Thursday 3rd November 2016


Trust is changing - what does this mean for companies moving forward?

Hints and Tips - Running a better meeting

Hints and tips

Research Knowledge
Thursday 13th October 2016


How many times do you come out of a meeting thinking "well that was a waste of time?" Here's how to make meetings more relevant...

Social Media Intelligence as a Credible Research Method

Jillian Ney

Research Knowledge
Wednesday 6th July 2016


Dr Jillian Ney, looks at how to use social media as a robust and credible data source.

Facebook and recruitment - never the twain shall meet?

Tom

Research Knowledge
Sunday 3rd July 2016


Tom Woodnutt shares his views and experiences of using Facebook as a recruitment tool.

Consumer Immersion - how to involve the client in research

david spenser

Research Knowledge
Wednesday 20th April 2016


David Spenser summarised hints, tips and guidance about consumer immersion research.

Consumers are unreliable witnesses

Gill Wales

Research Knowledge
Wednesday 20th April 2016


Gill Wales looks at the unreliability of humans as witnesses of their own behaviour.

Reviewing MRS Live Conference 16th March 2016

MRS Live

Research Knowledge
Wednesday 6th April 2016


Ed Newton and Karen Cooper review the key themes and thoughts emerging from the recent MRS conference.

The Evolution of Market Research

Insight Intelligence

Research Knowledge
Monday 21st March 2016


How is the world of Market Research evolving from the inside?

When is a survey not a survey?

Research Knowledge
Tuesday 23rd February 2016


What are the ethics of designing questionnaires that appear to collect significant data only to screen the respondent out with no 'recompense'.

Helping people express emotional responses

Hints and tips

Research Knowledge
Sunday 31st January 2016


Help and suggestions as to how to help respondents who might otherwise find it difficult to articulate their emotional responses.

How to make your charts 'pop' - Data visualisation

aa

Research Knowledge
Saturday 30th January 2016


Data visualisation and how best to do it - a summary of thoughts and possible software solutions.

Honest responses - managing client's expectations

Simon Shaw

Research Knowledge
Tuesday 11th August 2015


Why does something that performs well in research fail to deliver once it is in the 'real world'?

MRS Conference 2015 Report Day 1

MRS logo

Research Knowledge
Monday 30th March 2015


The ICG's correspondent Ed Newton gives a full report of the proceedings of Day 1 of Impact 2015.

MRS Conference 2015 Report Day 2

MRS logo

Research Knowledge
Monday 30th March 2015


ICG member Midge Clayton gives his very own viewpoint on what Day 2 of the MRS Conference had to offer. Feel free to comment!