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Alice Banfield

Alice Banfield Research

A Senior Research Consultant and Trainer based in Brighton

Services

I’m a Senior Researcher with 13 years’ experience in consumer and business research. I work with both researchers and organisations to help them get closer to what people think, feel and do in relation to a particular topic, product or service.

I offer a full agency service from set up to debrief, or just one element of the research process e.g. moderation

  • Design and facilitate a host of approaches
    • trends and competitor analysis
    • consumer and b2b interviews and group discussions
    • ‘in the moment’ mobile and online communities
    • immersion and ethnography
    • ideation and concept development workshops
  • Support and advise clients to make business decisions through insight
  • Work with multidisciplinary teams to develop new concepts or refine existing ones

I also mentor, coach and train others to develop and achieve their goals in the research industry and am currently completing a part time PGCE to teach post 16/adults.

 

Speciality

I specialise in supporting organisations with product development, improving customer experience and developing engaging communications.

Background

I am a senior qualitative specialist with thirteen years’ experience managing consumer and b2b mixed method research with a range of clients in retail, travel, technology, telecommunications, financial and utilities.

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