Alice Banfield

Alice Banfield Research

A Senior Research Consultant and Trainer based in Brighton

Services

I’m a Senior Researcher with 13 years’ experience in consumer and business research. I work with both researchers and organisations to help them get closer to what people think, feel and do in relation to a particular topic, product or service.

I offer a full agency service from set up to debrief, or just one element of the research process e.g. moderation

  • Design and facilitate a host of approaches
    • trends and competitor analysis
    • consumer and b2b interviews and group discussions
    • ‘in the moment’ mobile and online communities
    • immersion and ethnography
    • ideation and concept development workshops
  • Support and advise clients to make business decisions through insight
  • Work with multidisciplinary teams to develop new concepts or refine existing ones

I also mentor, coach and train others to develop and achieve their goals in the research industry and am currently completing a part time PGCE to teach post 16/adults.

 


Speciality

I specialise in supporting organisations with product development, improving customer experience and developing engaging communications.


Background

I am a senior qualitative specialist with thirteen years’ experience managing consumer and b2b mixed method research with a range of clients in retail, travel, technology, telecommunications, financial and utilities.


Sectors

  • Business to business
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • Government, social research, education
  • Retail
  • Utilities

Skills & Services

  • Ethnography
  • Online/Mobile
  • Qualitative
  • Workshop facilitation