Alison Browning

Alison Browning & Associates

Senior international qualitative market researcher, working in English, French and German

Services

  • Design of qualitative projects – methodology, recruitment screener, discussion guide, making stimulus materials consumer-friendly
  • Moderation of focus groups, one-on-one interviews, ethnographic research in home/shop/car/tent
  • Moderation in English, French and German – ideal for multi-country projects
  • Moderation face-to-face and virtually
  • Analysis of findings – across countries where a multi-country project
  • Final PPT report writing and presentation, or
  • Brain-storming of findings with research agency and/or provision of key findings in Word document for agency to build into their own multi-country PPT report if developing it themselves
  • Leading or supporting in client debrief presentation if desired by agency
  • Travelling to other markets and briefing local agencies, overseeing fieldwork, and analysing findings/reporting back to lead agency

Speciality

I aim to use the synergy of my experience and expertise I have gained across my 3 domains of International Qualitative Market Research, Cross-Cultural Management Training & Consulting, and Performance Coaching, to reinforce the variety of perspectives, the breadth and depth of insights, and the acuity of the contributions I bring to my clients.

In terms of qualitative research, my particular forte is international research & I use my knowledge, experience and passion for cross-cultural issues in the design, execution, analysis and delivery of research results. However I am also equally at home carrying out UK research. I draw on NLP and coaching skills to really “dig deep” with consumers and clients alike. Truly bringing the consumer or customer alive for clients so they have a thorough understanding of who they are addressing, and offering clear, strategic and actionable results are key to my work.

I support agencies and end clients in the research design and moderate or manage groups, depths, ethnographic research, tele-depths etc in market (or online) in just about any country in the world.

For more information on my Cross-Cultural Training, Consulting & Coaching services, please contact me directly.


Background

  • Over 20 years international corporate experience, 20 specifically in qualitative market research
  • Worked in over 35 countries across 4 continents with clients, suppliers and consumers
  • Lived and worked abroad for 8 years (Asia & Europe)
  • Designed, managed and conducted hundreds of international qual projects for blue chip clients across a wide range of sectors including automotive, food & beverages, personal care, consumers electronics and other FMCG, retail, IT, telecoms etc
  • Personally moderated groups, depths and ethnos in 7 countries, in English, French and German, and managed fieldwork “in market” in dozens more, ranging from rural villages in India, in stores in the UK, in cars in U.S., in tents & caravans in Spain, in kitchens in the Philippines, in online forums in France to… bedrooms in Brazil!
  • Worked with a broad range of target audiences including particularly low income in developing countries, wealthy expats, IT decision makers, business owners, children & youth, grey market as well as more “regular” targets

I speak English, French and German and have an intermediate level of Spanish and Japanese, having started my Qual career in Japan

  • I’m an accredited Performance Coach & experienced Cross-Cultural Trainer & Consultant, having trained individuals and teams in many blue-chip companies

Sectors

  • Automotive
  • Business to business
  • Consumer durables
  • Entertainment, leisure & travel
  • FMCG
  • Retail

Skills & Services

  • Ethnography
  • International
  • Qualitative