Counterpoint Research is a small, specialist, award winning ‘boutique’ qualitative agency. We have a reputation for excellence and flexibility, and we are very proud of the quality and depth of our analysis, as well as the breadth of our innovative and creative (online and traditional) research methods. We have long term relationships with all our clients, and strive to add value to everything we do.
We are particularly strong in the following fields :
- communications research, across a variety of sectors and including digital and new media;
- research amongst hard to reach populations, as well as the professionals and volunteers who support them;
- financial sector research – from high net worth individuals, to debt advice
- research amongst young people, including vulnerable young people, social networks and aspirations
- media research, including most channels and platforms
- research in the voluntary, charity and public sectors
For the last 10 years we have been at the leading edge of online qualitative and we are passionate about integrating the most appropriate approaches to achieve insightful, actionable, accessible results.