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Andrew Smith

Founder and Lead Researcher, Insight Advantage Ltd

Overview

With 30 years of research experience, I blend qualitative depth with quantitative precision to uncover the insights that drive smarter decisions, stronger customer relationships and business growth.

Services

Supporting businesses evolve their brands, build closer customer relationships & make informed decisions, utilising quantitative, qualitative market research & maximising insights from existing data.

As a market researcher, I work with global B2C and B2B businesses to uncover what truly matters to their customers to transform uncertainty into clarity and provide direction.

π—œ π—―π—²π—Ήπ—Άπ—²π˜ƒπ—²β€¦
βœ” Data without interpretation is meaningless – I turn insights into action.
βœ” Customers (be they current, lapsed, potential) can hold the key to unlocking growth – I help you listen objectively and agree actions to grow your business
βœ” Brands need to ask the hard questions to ensure they clearly understand the challenges and what is required to drive growth
βœ” Market research must drive decision-making and stimulate action, not just sit in a report.

𝐊𝐞𝐲 π‚π«πžππžπ§π­π’πšπ₯𝐬
πŸ“ˆ 30 years of client and agency-side research experience helping businesses refine their brands, launch new products and ultimately increase revenue
πŸ” Expertise in all types of primary quantitative and qualitative market research
πŸ“Š Ensuring businesses have maximised value from all existing data and research
πŸ“’ Proven track record of guiding leadership teams to confident, insight-driven decisions

About

With 30 years of quantitative and qualitative research experience, Andrew founded Insight Advantage in 2012.Β Β Prior to establishing Insight Advantage, Andrew headed centralised insight and data teams focused on digital and media brands.
  • Andrew is a Certified Member of the Market Research Society (MRS), actively involved in the MRS Mentoring Scheme and is on the Steering Committee of The Research Network
  • Andrew is a member of BIP100
  • Insight Advantage Ltd is registered as a data controller with the ICO (Information Commissioner's Office)
  • Andrew is also the founder of Padel Insights Network (PIN) PIN brings together players from across the market research, data and marketing sectors to play padel, network and have fun. Follow PIN on LinkedIn for news about upcoming events across the UK

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