Firebrand was formed in 2012 by ICG members Andrew Smith and Andy Booth, to leverage our joint experience of the global services sector, especially in travel, leisure, hospitality and professional services. We provide our skills as individual consultants or as a team.
We help organisations attract and retain customers, working in the UK and Internationally. We understand what drives customer loyalty and the link to product development, branding and communications. Check out our website for summaries, comments and blogs.
Our ‘Customers in Britain’ survey has run every spring since 2005. It’s managed in partnership with Research Now, tracking satisfaction, customer service attitudes and behaviour.
We provide all research methods as the brief demands, frequently using several methods together. We are equally happy with qual and quant techniques and talking to a very wide range of audiences. We often link with ICG associates and specialists for major assignments, so clients gain the best possible solutions and actions from research, at great value.