Anumita Sharma

International brand and market development researcher

Services

I provide full service marketing research with a focus on qualitative research. I am an international researcher based in UK and India

I provide work with senior independent researchers across Europe, USA, Canada Eastern Europe, Middle East, North Africa, SE ASIA.  I have my own own fieldforce in India.

I provide technology based solutions in the form of online research, social media monitoring as well as traditional qualitative and quantitative research. I have studied and have experience of UX research

Speciality

International Market and brand development research and facilitation 

Sectors : fmcg, pharmaceutical (ethical and OTC), public sector, telecommunications, mobile telephony, services

Regions : International research with experience in over 45 countries. Ethnic research in UK, USA, Canada and Europe. Emerging market specialist and India expert

I specialise in using analytical methods like Semiotics, discourse analysis, observation, laddering  successfully in traditional and online research

Background

I am an  MBA in marketing with 25+ years research experience across 45+ countries

I have been working as an independent consultant for over 12 years. Before this I was a Research Director Brand Development at Hauck Research in the UK, Head of Qualitative at ACNielsen - AMER in Cyprus,  Researher in Pathfinders:India and Client side researcher at The TImes of India Group.