These days I describe myself as an ‘omni-researcher’, which means that I cover qualitative and quantitative methodologies both online and face-to-face.
In the online world I conduct major tracking studies, real time reporting, online research communities and ad hoc quantitative studies. My face-to-face work includes focus groups, individual interviews, accompanied shopping trips and I also end up doing a lot of telephone/web interviews (must be the ‘voice made for radio’ that helps!)
In my spare time (haha) I develop innovative research techniques including gamification (GameChanger) customer advocacy (Superpromoter), co-creation and neuroscience (Neuroqual).
I share my knowledge of the market research industry by delivering bespoke training courses and offering consultancy services for market research agencies wanting to develop and grow.
I’ve been a member of the MRS for 30 years and was made a Fellow in 2014, I spent 10 years as a Council member for the UK’s MR trade association, BMRA. I’ve just finished a 3 year spell as Chairman of the ICG (a 400 strong group of independent expert researchers) and now work on the ICG’s education and webinar programme.