Arthur Fletcher



These days I describe myself as an ‘omni-researcher’, which means that I cover qualitative and quantitative methodologies both online and face-to-face.

In the online world I conduct major tracking studies, real time reporting, online research communities and ad hoc quantitative studies.  My face-to-face work includes focus groups, individual interviews, accompanied shopping trips and I also end up doing a lot of telephone/web interviews (must be the ‘voice made for radio’ that helps!)

In my spare time (haha) I develop innovative research techniques including gamification (GameChanger) customer advocacy (Superpromoter), co-creation and neuroscience (Neuroqual).

I share my knowledge of the market research industry by delivering bespoke training courses and offering consultancy services for market research agencies wanting to develop and grow.

I’ve been a member of the MRS for 30 years and was made a Fellow in 2014, I spent 10 years as a Council member for the UK’s MR trade association, BMRA. I’ve just finished a 3 year spell as Chairman of the ICG (a 400 strong group of independent expert researchers) and now work on the ICG’s education and webinar programme.


My passion is to understand the relationships between consumers and brands and see how they can be improved to the benefit of both parties.


Employed Career:

  • Unilever Research
  • Research International
  • Michael Bungey DFS

Own Business Career:

  • Strategic Marketing Research
  • Employee Attitude Surveys
  • Telephone Research Company


  • neo:researcher
  • Blauw Research
  • DataPogo


  • Business to business
  • Consumer durables
  • Entertainment, leisure & travel
  • FMCG
  • IT (inc Ecommerce)

Skills & Services

  • Data Processing & Reporting
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Specialist techniques