Camille Gerbaud

Overview

CG Research is a full service market research partner specialising in qualitative research in the French market.

Services

CG Research helps UK businesses bridge the cultural gap when conducting qualitative research in the French market.

Working from your provided brief, we advise you on cultural specificities to adapt your research project to the French market. We’ll provide recommendations based on your specific needs and provide a high-value analysis and report that examines beyond surface-level findings to reveal the true behaviours at play.

We conduct your study from start to finish, working alongside trusted and reliable local partners.

We have a broad experience across key industries (FMCG, Retail, Healthcare, B2B etc.) and research methods (focus groups, in-depths, online communities, shop alongs etc.).

Our specialisations include concept/product testing, communication development, exploratory research and shopper studies.

About

CG Research is a full service market research partner specialising in qualitative research in the French market. Born in France and residing in the UK, founder and research director Camille Gerbaud (MSc Social Psychology) has over 14 years of in-house experience in market research agencies in Paris and London, as well as in an independent capacity. Her extensive background in both markets provides an in-depth understanding of their unique needs.

At the centre of CG Research is a passion for how social representations and culture shape our perceptions and behaviours—especially those of consumers. We recognise the value in working alongside a culturally aware research partner who speaks your language and understands your cultural references. In fact, we know this to be an essential factor in making a multi-market study successful.