Carol Raithatha
Overview
Carol Raithatha Ltd. offers qualitative, B2B, and desk research; expert recruitment; and coaching and mentoring. Carol is a strategic thinker with a pragmatic mindset and a broad background including food and drink, sensory science, and many other sectors.
Services
Carol Raithatha Ltd. specialises in B2B research, qual research, desk research, expert recruitment, and coaching and mentoring. Projects can be combined with input into strategy and planning. Carol Raithatha Ltd also offers market opportunity assessment or competitor benchmarking studies among other approaches.
With a strong background in sensory science and food and drink, Carol now also has experience and competence to add value in many other sectors including professional services, manufacturing, fintech, utilities, personal care, transport, consumer healthcare ... and more!
Specialities include:
- Interviewing and Moderating
- Coaching and Mentoring
- Desk research and report and article writing
- B2B and 'Expert' Research in a varied range of sectors and with a diversity of respondents
- Expert respondent recruitment
- Sensory Evaluation and Consumer Research
- Food & Drink and Personal Care
- Holistic combination of a scientific and pragmatic approach
About
Carol Raithatha trained as a food scientist with specialisms in food analysis, sensory analysis, and product testing. Her early career was focused on food analysis and sensory testing. She later gained experience in market research and consumer testing. Carol Raithatha founded Carol Raithatha Ltd. in 2003 after completing an MBA and gaining experience working for a food and drink research agency. Carol is a certified member of the MRS, and a member of the AQR, as well as a Fellow of the Institute of Food Science and Technology. Carol has a good conversational and comprehension level of French and Italian and has also recently completed a Certificate in Food Journalism and an ILM Certificate in Coaching and Mentoring. In her spare time Carol enjoys reading, walking, yoga, and writing poetry.
