Carol Raithatha

Carol Raithatha Ltd.


A product, consumer, and market insight consultancy focusing on food and drink.


Carol Raithatha Ltd. specialises in sensory evaluation, product testing, desk and B2B research in the food & drink and related industries such as personal care and healthcare. Carol Raithatha is knowledgeable in both qualitative and quantitative techniques and analysis.  She can act as a group moderator or executive interviewer.  Research projects can be combined with input into overall marketing strategies or market planning objectives.


  • Sensory Evaluation and Consumer Research
  • Food & Drink and Personal Care
  • Desk research and report and article writing
  • B2B and ‘Expert’ Research in a varied range of sectors and with a diversity of respondents
  • Interviewing and Moderating
  • Holistic combination of a scientific and psychological/philosophical approach


Carol Raithatha trained as a food scientist with specialisms in food analysis, sensory analysis, and product testing. Her early career was focused on food analysis and sensory testing. She later gained experience in market research and consumer testing. Carol Raithatha founded Carol Raithatha Ltd. in 2003 after completing an MBA and gaining experience working for a food and drink research agency.  Carol Raithatha is a certified member of the MRS, a member of the Chartered Management Institute and of the Institute of Consulting; as well as a Fellow of the Institute of Food Science and Technology.


  • Business to business
  • FMCG

Skills & Services

  • International
  • Qualitative
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques
  • Workshop facilitation
  • Desk Research